A Gift From Nature

9th January 2008


Tan Sri Datuk Dr. Yusof Basiron
CEO of MPOC

 

The Malaysian Palm Oil Council is extremely disappointed with the Advertising Standards Authority’s verdict. We do not feel that the advertisements mislead in any way, and we stand by our claim that Malaysian palm oil is produced sustainably.
 
Malaysia has numerous laws in place going back to the 1920s to ensure that we protect and nurture our natural and human resources, which we are well aware are finite and precious.
 
The advertisement is designed to suggest that oil palm plantations can coexist harmoniously with rainforests. This is precisely Malaysia’s policy, because we are well aware of the need for both.
 
The plantations shown in the advertisements are real plantations. We reserve the right to hold them up as examples of the gold standard to which Malaysian palm oil is moving, a benchmark we are proud to set for the industry worldwide and that we want the public to demand.
   
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